Manyways and Mitsubishi Electric Canada Report Strong Adoption of Intelligent Rebate Finder, Helping Contractors Navigate Canada’s Complex Heat Pump Incentive Landscape

The self-serve, decision-guided tool has served over 142,000 visitors and generated more than 450,000 views since launching at mitsubishielectric.ca/en/rebate-finder

TORONTO, Ontario — January 1, 2024 — Manyways Inc., the company behind Decision Support Platform Wayfinder, has announced strong adoption results for the Mitsubishi Electric Canada Rebate Finder — a bilingual, self-serve digital tool that guides HVAC contractors, dealers, and homeowners through Canada’s fragmented heat pump rebate landscape and delivers instant, personalized eligibility results. Built on the Wayfinder platform and embedded at mitsubishielectric.ca/en/rebate-finder, the tool has attracted over 142,000 unique visitors and generated more than 450,000 views since its launch on September 19, 2024, with sessions averaging approximately 30 seconds of active engagement.

Canada’s rebate environment for heat pump equipment is among the most layered and rapidly evolving in the world. Federal programs, provincial incentive schemes, and utility-specific rebates operate simultaneously, each with distinct eligibility thresholds, qualifying equipment lists, income requirements, and application windows. For HVAC contractors — the primary target audience for the Rebate Finder — staying current with this landscape demands significant ongoing research time, and errors in rebate guidance carry real financial consequences for both contractors and their clients. Mitsubishi Electric Sales Canada Inc. (MESCA), one of the country’s leading manufacturers of heat pump and variable refrigerant flow systems, recognized that its contractor network needed a reliable, always-accurate source of rebate intelligence that could be accessed instantly, without requiring a phone call to a support line or a time-consuming manual search.

The Rebate Finder guides users through a structured, personalized series of questions — covering province, equipment type, installation circumstances, and relevant eligibility factors — before returning a tailored list of applicable federal, provincial, and utility rebate programs. The logic driving the tool is encoded directly in the Wayfinder platform as a deterministic decision model: every answer combination produces a precise, predictable result drawn from a centrally managed rebate database, not from probabilistic AI inference. The experience is fully bilingual in English and French, meets WCAG 2.0 AA accessibility standards, and is delivered as an embedded JavaScript widget on Mitsubishi Electric’s website. Of all sessions recorded to date, 71% have occurred on mobile devices, reflecting the tool’s utility for contractors and dealers accessing information in the field or during sales conversations.

The adoption figures underscore the tool’s value as a channel resource. With 142,000 visitors and 450,000 views accumulated since launch, the Rebate Finder has become a meaningful touchpoint in Mitsubishi Electric’s digital presence — one that directly serves the contractor and dealer community that drives residential heat pump sales. By providing instant, accurate answers to one of the most common friction points in the sales process, the tool reduces reliance on manual research, support calls, and dealer inquiries, enabling MESCA’s trade partners to answer rebate questions with confidence at point of sale.

“By simplifying the rebate search process, we expect to save contractors and dealers over 1,000 hours per month in research time and reduce errors by up to $250,000 annually. This tool positions Mitsubishi Electric as a leader in contractor tooling innovation, and we’re proud to be part of this transformative project.”

— Steph Bigue, Founder & CEO, Manyways Inc.

The Rebate Finder is built on the Manyways Wayfinder platform, which enables organizations to encode complex expert knowledge into structured, visual decision models and publish them as self-serve digital experiences. For this engagement, Manyways deployed its results lookup and matching engine to map user responses against a managed rebate database — ensuring that every query returns a precise, eligibility-matched output without relying on AI-generated inference. The platform’s no-code content authoring system was used to construct the bilingual decision journey across up to 25 logic nodes, while its built-in server-side analytics suite generates monthly performance reports for the MESCA team. The platform’s versioning capabilities allow Manyways to update the rebate database and adjust journey logic as programs are launched, modified, or discontinued — without rebuilding the tool from scratch.

Under a three-year managed services agreement running through October 2026, Manyways provides MESCA with continuous rebate database maintenance, change request management, technical support, and monthly performance reporting. This structure ensures that the Rebate Finder does not require internal development resources from Mitsubishi Electric to remain current and accurate — the operational complexity of maintaining the tool is entirely absorbed by Manyways. With Canada’s heat pump incentive landscape expected to remain active and in flux as federal and provincial governments continue to drive residential electrification, this model provides MESCA with a durable, low-overhead digital asset that serves its contractor network, dealer channel, and consumer audience simultaneously.

About Manyways Inc.

Manyways Inc. is a Toronto-based software company that builds decision support systems for organizations operating in complex, rules-driven environments. Its platform enables teams to encode expert knowledge into interactive digital tools — such as eligibility screeners, product configurators, and guided decision experiences — that deliver precise, reliable outcomes at scale.

About Mitsubishi Electric Sales Canada Inc.

Mitsubishi Electric Sales Canada Inc. (MESCA) is the Canadian subsidiary of Mitsubishi Electric Corporation, a global leader in the manufacture and sale of electrical and electronic equipment. In Canada, MESCA serves the residential and commercial HVAC market with a portfolio of heat pump and Variable Refrigerant Flow (VRF) systems recognized for their engineering precision, energy efficiency, and long-term reliability. MESCA supports its contractor and dealer network with product training, technical resources, and digital tools designed to deliver exceptional customer outcomes. Learn more at www.mitsubishielectric.ca.