The guided microsite replaces conventional travel e-commerce with a fully personalized, preference-matched journey that evaluates upwards of 10,000 live Regent Seven Seas sailings in real time and generates a bespoke, styled cruise page for every traveler.

TORONTO, Ontario — June 1, 2024 — Manyways Inc., the company behind Decision Support Platform Wayfinder, has partnered with Exclusive Travel Partners — a boutique Canadian travel agency with leadership from the founding teams behind cruisesandtours.ca and brenncotravel.com — to design and launch CruiseIQ, an intelligent, guided cruise discovery microsite. CruiseIQ represents a significant departure from the product catalog and keyword search model that has defined online travel retail for two decades, replacing static inventory browsing with a fully dynamic, guided preference experience that delivers a personalized cruise recommendation — and a uniquely composed page to match — to every traveler who completes the journey.

The online travel industry has long defaulted to a catalog model for cruise discovery: a filterable inventory of sailings organized by destination, date, and price point, leaving the traveler to do the work of comparison themselves. For experienced cruisers with a clear sense of what they want, this approach is adequate. For the broader population of prospective travelers — first-time cruisers, those undecided on destination, or those unfamiliar with the distinctions between cabin classes and itinerary styles — the result is friction, cognitive overload, and missed opportunity. The conventional model also obscures much of a large and dynamic sailing inventory: with thousands of departures across dozens of destinations, most travelers will never encounter sailings ideally suited to their preferences simply because they don't know how to find them. Travel advisors have historically filled this gap through one-on-one consultation, but that model is constrained by advisor availability and cannot deliver at digital scale. CruiseIQ was purpose-built to solve this problem.

The experience begins with a structured, adaptive intake questionnaire modelled in Wayfinder's content logic engine. The journey covers the prospective traveler's prior experience with cruising, their availability windows, their preferred cruise style, and their desired destinations — but the question path adapts based on each answer, so a first-time traveler and a seasoned cruiser do not navigate the same sequence. Once the questionnaire is complete, the traveler's full preference profile is evaluated against a live inventory of upwards of 10,000 sailings from Regent Seven Seas Cruises, retrieved in real time via direct API integration. Rather than returning a filtered list for the traveler to browse, CruiseIQ generates a single, fully composed output: a uniquely styled, bespoke page built around the best-matched sailing. That page is assembled dynamically from live Regent Seven Seas data and includes high-resolution imagery, a detailed day-by-day itinerary, port-of-call highlights, and current promotional pricing — all rendered in the visual language of the Exclusive Travel Partners brand. Every session produces a different output; every output is drawn from accurate, live inventory at the moment it is generated.

In an industry where the dominant digital paradigm remains the ecommerce storefront — browse, filter, click, and book — CruiseIQ occupies a meaningfully different position. Rather than placing the traveler in front of an inventory, it places the inventory in service of the traveler. The distinction matters not just experientially but commercially: a recommendation grounded in a traveler's stated preferences carries an entirely different weight than a search result. Exclusive Travel Partners, whose business model is built around expert-guided travel planning rather than high-volume transactional booking, recognized that a conventional ecommerce microsite would underrepresent the agency's expertise and underserve its prospective clients. CruiseIQ was designed to project that expertise digitally, translating what would ordinarily be a skilled advisor conversation into a self-serve experience that still delivers a specific, personalized recommendation at its conclusion.

CruiseIQ is built on the Manyways Wayfinder platform, with Wayfinder's content logic modelling engine at the heart of the experience. The adaptive intake questionnaire is authored as a structured decision journey in Wayfinder, with branching logic that routes each traveler through a personalized question sequence based on their prior answers — covering experience level, availability, cruise style preference, and destination interest across a dynamic set of nodes. Wayfinder's results lookup and matching engine evaluates each completed preference profile against the live Regent Seven Seas API response, applying structured matching and ranking logic across all relevant dimensions to surface the most relevant sailing. The platform's content authoring layer then drives the dynamic generation of each bespoke output page, composing live API data — imagery, itinerary details, pricing, and promotional content — into a fully styled, branded presentation in real time. Because the full journey, from first question to final output, executes deterministically through the Wayfinder platform, every result is precise and reproducible: there is no probabilistic inference, no AI-generated approximation, and no risk of a result that cannot be traced directly to the traveler's stated preferences.

For Exclusive Travel Partners, CruiseIQ transforms the agency's digital presence from a passive information resource into an active, always-available travel advisor. The boutique travel model depends on the expertise and relationships of experienced advisors — capabilities that, in a traditional engagement model, are deployed only once a client initiates contact. CruiseIQ extends that expertise into the discovery phase, engaging prospective clients with a personalized experience before a conversation has begun, qualifying their preferences against a live sailing inventory, and delivering a concrete, emotionally resonant recommendation that gives advisors a specific, tailored starting point for follow-up. The microsite operates without advisor involvement and without capacity constraints, giving Exclusive Travel Partners a digital engagement layer that complements its high-touch advisory model across every hour of the day.

About Manyways
Manyways is a Canadian technology company and the developer of Decision Support Platform Wayfinder. The company helps organizations encode complex, expert-driven processes into precise, self-serve digital experiences — delivered across any channel, on demand. By replacing costly specialist interactions with deterministic guided logic, Manyways enables organizations to reduce operational overhead, improve consistency, and extend the reach of their expertise. Manyways is headquartered in Toronto, Ontario.

About Exclusive Travel Partners
Exclusive Travel Partners is a boutique Canadian travel agency focused on delivering curated, luxury travel experiences to discerning clients. Founded by the leadership teams behind cruisesandtours.ca and brenncotravel.com — established Canadian online travel brands with deep expertise in cruise and tour travel — the agency brings a high-touch, advisor-led approach to clients seeking elevated, expert-guided travel planning. Exclusive Travel Partners specializes in luxury cruise experiences across the world's leading cruise lines.