Brought to market through a collaboration with MAKE Digital, the pathways encode complex IBD treatment logic into precise, self-serve digital guides for healthcare practitioners across Canada — and have grown threefold as Crohn's & Colitis Canada builds new pathways independently on the platform.

TORONTO, ON — Manyways Inc., the company behind Decision Support Platform Wayfinder, today announced the successful launch of a suite of interactive digital clinical care pathways (CCPs) for Crohn's & Colitis Canada (CCC), Canada's leading national charity focused on improving the lives of Canadians living with inflammatory bowel disease (IBD). The project, initiated in partnership with MAKE Digital — a Manyways certified agency partner and digital strategy and experience agency based in Barrie, Ontario — has expanded well beyond its original scope: what began as six pathways has grown to sixteen, with Crohn's & Colitis Canada now building and publishing additional pathways independently on the Wayfinder platform. Since the first pathway launched in March 2025, the collection has accumulated more than 10,000 total views from clinicians and healthcare practitioners across Canada. The full library is live at crohnsandcolitis.ca.

Inflammatory bowel disease encompasses two primary conditions — Crohn's disease and ulcerative colitis — that together affect an estimated 300,000 Canadians and represent a growing burden on the country's healthcare system. Managing IBD effectively requires clinicians to navigate a complex, intersecting web of treatment protocols, therapy initiation thresholds, and escalation criteria that vary with each patient presentation. Historically, this decision-making has depended on the proximity of a specialist — a scarce resource across much of the country. The clinical care pathways built on Wayfinder address this gap directly, converting expert clinical knowledge into structured, step-by-step digital guides that any healthcare practitioner can follow to reach a clear, evidence-based recommendation.

Each pathway is modelled as a deterministic decision tree. A clinician answers a series of structured questions about a patient's presentation, and the system applies pre-approved logical rules to guide them toward the appropriate next step — whether that is initiating a therapy, escalating to a specialist, managing an outpatient flare, or monitoring without intervention. The pathways cover seven distinct IBD clinical scenarios: Crohn's disease decision making, ulcerative colitis decision making, induction of advanced therapy, maintenance of advanced therapy, initiation and tapering of corticosteroids, initiation of immunomodulators, and management of a suspected IBD outpatient flare. This combination — spanning both diagnostic and treatment domains — gives practitioners a comprehensive, point-of-care reference across the full spectrum of IBD management. At the conclusion of each guide, practitioners can generate a structured PDF summary capturing their clinical inputs and outputs for documentation purposes. The experience is delivered as a JavaScript component embedded within the Crohn's & Colitis Canada website and is available in both English and French, ensuring accessibility across Canada's bilingual healthcare landscape.

Since the first pathway launched in March 2025, the collection has surpassed 10,000 total views — a figure that reflects genuine clinical adoption in a professional population that has historically been slow to embrace digital decision tools. Published research on digital health interventions in IBD has found that such tools can reduce unnecessary hospital attendances and improve treatment adherence, and Crohn's & Colitis Canada's engagement figures suggest their pathway library is landing with the intended audience. The growth of the library itself is equally telling. What Manyways and MAKE Digital originally delivered as six pathways has expanded to sixteen within the platform's first operational year. After receiving the initial implementation, the team at Crohn's & Colitis Canada — led by Jacqueline de Guzman, a lead researcher at the organization and the primary point of contact throughout the project — took ownership of the Wayfinder platform and began building additional pathways independently, without requiring ongoing implementation support from Manyways. The ability of a non-technical clinical team to author, model, and publish complex medical decision logic on their own speaks directly to the platform's accessibility and its suitability as a durable institutional tool.

The clinical care pathways are powered by Manyways' Wayfinder platform, which enables organizations to visually model complex expert logic and publish it as interactive, self-serve digital experiences. For this project, Manyways used Wayfinder's logic modelling engine to encode the clinical decision trees provided by CCC's subject matter experts — translating pathway documentation authored by clinicians into structured, testable rule logic that executes deterministically at runtime. Wayfinder's document generation module produces the structured PDF outputs at the conclusion of each pathway, allowing practitioners to print or retain a record of their clinical reasoning. The platform's bilingual content management layer maintains parallel English and French versions of each guide, and Wayfinder's JavaScript SDK enabled MAKE Digital to embed the pathways directly into the existing Crohn's & Colitis Canada web property with minimal architectural disruption. Real-time analytics, tracked through Wayfinder's server-side event monitoring, give Crohn's & Colitis Canada visibility into how the pathways are being used and which clinical scenarios see the highest practitioner engagement — a dataset that will inform the organization's roadmap for future pathway development.

The project also highlights the Manyways certified agency partner model — a delivery structure in which digital agencies bring the Wayfinder platform to their clients as part of a broader service engagement. In this arrangement, MAKE Digital led the client relationship, visual design, and front-end development while Manyways served as the technical platform lead, responsible for technical discovery, logic modelling, content loading, document generation, quality assurance, and ongoing hosting and support. The division of responsibilities allowed each party to operate within its area of strength while delivering a cohesive, fully integrated product to Crohn's & Colitis Canada. As digital clinical care pathways become increasingly standard in healthcare delivery globally — the global digital health market is projected to reach nearly USD $350 billion in 2025, growing at more than 22 percent annually — the agency partner model positions Manyways to scale the deployment of evidence-based decision tools across the healthcare sector through trusted channel relationships.

About Manyways

Manyways is a Canadian technology company and the developer of Decision Support Platform Wayfinder. The company helps organizations encode complex, expert-driven processes into precise, self-serve digital experiences — delivered across any channel, on demand. By replacing costly specialist interactions with deterministic guided logic, Manyways enables organizations to reduce operational overhead, improve consistency, and extend the reach of their expertise. Manyways is headquartered in Toronto, Ontario.

About Crohn's & Colitis Canada

Crohn's & Colitis Canada is the second-largest IBD charity in the world and the only national charity in Canada solely focused on funding research, advocating for patients, and improving the lives of the more than 300,000 Canadians living with Crohn's disease or ulcerative colitis. The organization provides clinical resources, patient support programs, and educational tools for healthcare providers across the country. For more information, visit crohnsandcolitis.ca.

About MAKE Digital

MAKE Digital is a digital strategy and experience agency based in Barrie, Ontario. The agency partners with organizations across sectors to design and build purposeful digital products, platforms, and services. MAKE Digital is a Manyways certified agency partner.